Even if you’re not an active Facebook or Twitter user, it’s hard to ignore the fact that these social media giants attract a lot of eyes and potential customers. Facebook recently passed 750,000,000 users and Twitter is growing every day. Social media isn’t just being used by young people either. According to Quancast.com, more than 30% of Facebook users are over the age of 35. I’m no mathematician, but 30% of 750,000,000 is a lot of people and huge opportunity for business owners brave enough to test the waters.
The best part about social media when it comes to the dental space is that a surprisingly small number of dental professionals are using this medium to market their practice and the dental implant solutions they offer – i.e. this medium can currently be leveraged, relatively easily and affordably, to separate yourself from your local competition.
Last month, we ran a pilot with four current Balihoo Dental Marketing clients to test the effectiveness of generating dental implant leads in their local market through Facebook advertising. The number of ad impressions on Facebook in their local market combined with the extremely low cost of converted leads far exceeded our expectations.
As you can see, the average cost to generate a lead was just over $36. This is far less than the cost of generating leads through other means of advertising including Pay-Per-Click (ie. Google Adwords), newspaper, or magazines. Another advantage of advertising on Facebook is the ability to laser target your audience and demographic which means better qualified dental implant leads for you and your practice.
During the first pilot we were able to determine which ads, landing pages, and call-to-actions were most effective in generating clicks and conversions (leads) and will be introducing Facebook advertising to all clients in the near future. To get a head start on your local competition, contact Balihoo Dental Marketing today to start generating quality, affordable dental implant leads from Facebook.
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