A big part of my job is finding ways to explain the importance of streamlining marketing efforts. There is no one “silver bullet” channel for marketing and advertising. The best way to get your message out to the general public and give your office the best chance at capturing leads is by using multiple channels and multiple advertisements. Unfortunately, with multiple channels come multiple ad creation, multiple ad placements, multiple results tracking and multiple marketing expenses. It can be very time consuming for your Practice. Think about it like this…Each marketing channel is a Funnel. A well designed and executed advertisement placed in the right channel is a well shaped Funnel with a WIDE top and a SMALL spout. It has the best chance of capturing the most people in the top and putting them right where you want them out of the bottom. Unfortunately most marketing efforts executed by a Dental Practice look more like a TUNNEL than a FUNNEL. They are not wide enough at the top and too wide at the bottom. So they do not capture enough potential leads into them and what does go in, just seems to slide out the bottom without reaching the right place…the Practice. Our system at Balihoo was built on the idea that ONE is easier to manage than MANY. We have found that the system which is most efficient uses MULTIPLE channels with a CONSISTENT message across all channels. The ad creation and placement are all completed from the SAME system called “Campaign Central”. Campaign Central is our own software and technology platform (we are actually a Technology company focused on Advertising and Marketing). Through this ONE system we build ONE a HUGE and POWERFUL Funnel with a WIDE top and SMALL spout. The entire system is managed from one location and all results are tracked from that same system. Build a better Funnel and you build more effective Marketing.
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