Balihoo Dental Marketing Blog

Most local business owners, including doctors in the dental field like yourself, can tell you a story or two about money spent on an advertising campaign that yielded little or no return. Anyone that has advertised will be able to tell you that they have spent money on advertising and/or really just never received a valid understanding of the results.

It's true, advertising has historically been difficult to track. So, as of today, how can you track your dental advertising efforts? Should you ask your staff to make a record of how patients heard about your practice? (Working at Balihoo Dental, we've seen those check sheets at the front desk and—bless you for trying—but there has to be an easier way, right!?!) If your office generates a great deal of business via referrals how are you tracking those? You are tracking them, right?

Perhaps you have a loose system involving a referring doctor or patient referral form, but do they always or even sometimes do it? How about the last yellow page ad you ran or your everyday dental website? What type of return are those yielding?

So, you're likely asking yourself, how does Balihoo Dental propose that I fix these issues? As a part of Balihoo, Inc. (a technology company specializing in local marketing automation that works with a variety of clients such as Kohler, GEICO, Nobel Biocare, 1-800-Doctors, etc.), Balihoo Dental has the technology needed to address all of these problems. At the end of the day, our system is designed to track each and every advertising campaign you run (i.e. Yellow Pages, Internet, Email, Sponsorships, Study Clubs, Website Traffic, etc.). Our system will not only report to you the number of leads generated by a particular effort - it can tell you how long an inquiring patient corresponding with your office via telephone - it can even record these calls so you can listen to them and train your staff to handle situations in an ideal manner.

Here's a high-level snapshot of some of our reporting:

Call Tracking

Measure the effectiveness of all your advertising efforts