Balihoo Dental Marketing Blog

A big part of my job is finding ways to explain the importance of streamlining marketing efforts.  There is no one “silver bullet” channel for marketing and advertising.  The best way to get your message out to the general public and give your office the best chance at capturing leads is by using multiple channels and multiple advertisements.  Unfortunately, with multiple channels come multiple ad creation, multiple ad placements, multiple results tracking and multiple marketing expenses.  It can be very time consuming for your Practice.  Think about it like this…Each marketing channel is a Funnel.  A well designed and executed advertisement placed in the right channel is a well shaped Funnel with a WIDE top and a SMALL spout.  It has the best chance of capturing the most people in the top and putting them right where you want them out of the bottom.  Unfortunately most marketing efforts executed by a Dental Practice look more like a TUNNEL than a FUNNEL.  They are not wide enough at the top and too wide at the bottom.  So they do not capture enough potential leads into them and what does go in, just seems to slide out the bottom without reaching the right place…the Practice.    Our system at Balihoo was built on the idea that ONE is easier to manage than MANY.  We have found that the system which is most efficient uses MULTIPLE channels with a CONSISTENT message across all channels.  The ad creation and placement are all completed from the SAME system called “Campaign Central”.   Campaign Central is our own software and technology platform (we are actually a Technology company focused on Advertising and Marketing).  Through this ONE system we build ONE a HUGE and POWERFUL Funnel with a WIDE top and SMALL spout.  The entire system is managed from one location and all results are tracked from that same system.  Build a better Funnel and you build more effective Marketing.  

Assuming your dental practice is similar to the hundreds of practices we’ve worked with; you compete at the local level in a very individualized way.

Experience and Reputation

This is the most common way we typically see our practices stand out.  The use of study clubs and referral partner education has elevated a lot of practices to a 95% plus referral based implant cases. 

Education and referral marketing

The second most common competitive point we see leveraged is the use of educational and referral tools to one’s patient base, friends and family. Leveraging this competitive edge can be a great, low-cost way to be 95% referral from your own office alone. 

Education Seminars and Advertising

With the introduction of major Dental Implant Centers (think ClearChoice) that spend millions of dollars annually on marketing and advertising, an increasing number of practices are learning how to leverage relatively inexpensive tools to effectively market their practices.

So if nearly every practice is competing with one of these three tools, what can Balihoo Dental do for you?

Our dedicated account managers have heard almost every nightmare advertising and marketing story from your industry.  Our system is designed from the account managers experience and focus with over 100 other practices like yours during the last 24 months.  Our goal is to make sure you can use all three competitive tools:

• Experience and Reputation
• Education and Referral Marketing
• Education Seminars and Advertising

Consider the following questions to determine if your practice could benefit from this offer:

1. Are your implant numbers up, down, or flat over last year?  Why?
2. Do you want to place more implants this year?  How many?
3. If so, what are you currently doing to grow your business?  Is it working?

If you are serious about growing your implant business and want to have the experience of 24 months with over 100 practices like yours working for you then give us a call…

Last month, we ran a pilot with four current Balihoo Dental Marketing clients to test the effectiveness of generating dental implant leads in their local market through Facebook advertising.  The number of ad impressions on Facebook in their local market combined with the extremely low cost of converted leads far exceeded our expectations.

Advanced Account Management

Dedicated Account Services team

• Creative customization assistance
• Professional media buying service
• Account patient list management for email & direct mail campaigns
• Monthly reporting
• Quarterly account reviews

To learn more, contact us today.

When developing your dental implant marketing plan be sure to consider using paid search marketing in your plan. Many marketing experts agree that paid search marketing, also known as pay per click (PPC), is an essential part of every marketing strategy. PPC is a great way to create added visibility of your website on the major search engines. There are several important benefits to using paid search dental implant marketing.

First, paid search marketing is relatively inexpensive to use. You’ll pay only for the number of times that people actually click on your advertisement. While the price you pay per click depends on the sites that feature your ads (and how many other advertisers are bidding for a spot) in general prices are relatively low - making paid search marketing an affordable worthwhile addition to your dental implant marketing plan.

Second, paid search marketing campaigns are often incredibly successful when it comes to generating quality leads. In other words, the people who click to your site typically have a strong interest in the service that you supply. Once at your site, it’s essential that you provide visitors with the information they’re looking for. Capture their data by having them sign up for additional info to establish a high quality email list you can use for your email campaigns.

Third, paid search marketing allows you to target your market in various ways (i.e. demographically or geographically). You can control the length and scope of your campaign and can even provide specific financial controls so you won’t go over budget. PPC measurement tools are helpful in determining how well your campaign is working and if it’s targeting the proper market. Adjustments can be made relatively easily and quickly. The paid search dental marketing plan has many benefits and few reasons not to use it. The biggest payoff to your business is drawing more of your target patients to your website.

To learn more about paid search marketing contact us today for a risk-free demo.